Gallery: iFood takes customers from the Community to The Town

Twelve customers enjoyed the music festival in an exclusive box; see how it was


iFood, which is one of the sponsors of The Town, did not leave its customers out of this incredible celebration of the best of national and international music. 

The Communication and Engagement team, which is part of the Customer Experience (CX) structure, took 12 customers from the iFood Customer Community, accompanied by their guests, to enjoy an exclusive box and the shows in an unforgettable VIP experience. 

The experience was so memorable that some customers decided to immortalize it on their skin with tattoos inspired by their favorite foods. Doubt? We have images in the gallery below!

The music, culture and art event took place in September, at the Autódromo de Interlagos, in São Paulo. In addition to enjoying attractions such as Ney Matogrosso, Criolo, Racionais MCs and Gloria Groove, those who went to the event were able to sample the exclusive pizzas created in collaboration with the artists.

The iFood Customer Community is a program that currently has approximately 700 members, with the mission of creating an emotional connection, providing iconic experiences and strengthening loyalty, in addition to actively contributing to the continuous improvement of the application. 

In this community, customers have the opportunity to share valuable feedback, tips and suggestions to further improve iFood.

One of the clients who participated, Amabilin Silva, told us what it was like to be there:

“Experience at The Town with iFood was incredible, from start to finish. I was treated extremely well, we arrived pre-event at an exclusive iFood location, where we were welcomed. My God, everything was perfect! Open Bar and Open Food with many delicacies and top brands known in the drinks sector. We made videos, we had fun and we were treated very well and valued. The event was impeccable, the people were beautiful and it will remain in my memory for the rest of my life. I am very grateful to have been part of this day. iFood is awesome and I'm a customer and a huge fan of the brand! FoodLovers always surprise me and make me very happy!”

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