iFood should start offering warm bread subscriptions soon

Who doesn't love warm bread for breakfast, the kind with a crunchy crust and lots of butter? Even so, not everyone has the time or inclination to go to the bakery early in the morning. O iFood will try to facilitate this like any tech company in the 2020s: with a subscription. That's right, warm bread subscription.
Delivering bread at home may be new to delivery apps, but it is not a completely new service. My mother always says that, when she was a child, in the 60s, bread and milk arrived every morning at the door of her house, on the outskirts of São Paulo. In rural cities, this is relatively common even today.

Bread subscription still doesn't appear for everyone

The new offer was found by user @Athosbr99 on the iFood app. In the image he shared, there are three subscription options.
One is weekly, with delivery of four warm loaves of bread (the app uses these words) on five days of the week for R$ 34.90. Another is monthly, with delivery on two days a week for a month for the same price. There is also a second monthly plan, but it does not appear in the printout.
iFood introduces Pão As A Service: pic.twitter.com/Q6Qsh69IAH
— Athos (@Athosbr99) September 11, 2021
In my iFood app, the warm bread subscription hasn't arrived yet, and the same user said in the next tweet that he can no longer access the screen. Tecnoblog contacted the company to find out if the program has already been officially launched, but has not received a response so far.

iFood and competitors invest in market deliveries

The pandemic has increased the demand for deliveries. If delivery was previously focused on restaurants, the need for social distancing made many people resort to virtual shopping for grocery, pharmacy and pet store items.
Companies moved in this direction. iFood now has exclusive tabs for the market, drinks, pharmacy and pet shop, and promises to deliver within 15 minutes in some cases.
Uber, which had purchased grocery delivery startup Cornershop in 2019, put the technology into the Uber Eats app and expanded its operations in Brazil.
The change in habit attracted companies that did not have such a strong presence in this niche. This is the case of Americanas, which also started delivering supermarket and restaurant purchases with its Americanas Delivery — the promise is that the products arrive in 30 minutes.
And, as expected, supermarkets have launched their own services: Extra and Pão de Açúcar, for example, now offer delivery in up to two hours.

iFood should start offering warm bread subscriptions soon

Article originally published in Terra/São Paulo.
Airing date: 09/13/2021 at 2:56 pm

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