Meal delivery had its peak during the Covid-19 pandemic or is it a habit that is here to stay? The second option seems to be the most true, according to one study carried out by the English consultancy Kantar in 2022.
The number of delivery orders increased significantly in 2020 and 2021 due to restrictions caused by the pandemic. Even with people returning to restaurant halls, ordering food at home remains a habit around the world.
Brazil is considered one of the countries that are recovering the fastest. In 2022, Brazilians ate in restaurants or used delivery on 80 occasions (once every four days). In 2021, the study had recorded 52 occasions.
According to Kantar, meal delivery services gained new buyers around the world in relation to 2020. This was the case in Brazil and countries such as Thailand, China and South Korea, which saw continuous year-on-year growth in market penetration of delivery.
Delivery services, therefore, were not affected when restrictions ended. In Brazil, delivery penetration increased from 80% in 2020 to 89% in 2022, according to the study.
Another trend highlighted is that people order food more frequently. Brazilians follow this habit: in 2022, 32% said they order food once a week. In 2020, this percentage was 28%.
Who are heavy buyers delivery?
Anyone who orders delivery more than once a week was classified in the survey as heavy buyer. In Latin America, this type of consumer grew by 66%, and one in four people has this behavior.
Brazil is above the Latin American average. The number of heavy buyers jumped from 15% in 2020 to 28% in 2022 in the country. But most Brazilians (32%) have the habit of resorting to delivery one to three times a month.
These people are generally young (25 to 34 years old) and live in large cities. You heavy buyers They love promotions: 75% of purchases are made with direct discounts or loyalty programs. And most (66%) use order aggregators.
Your main motivation for using delivery is convenience (response from 70%). When they have more disposable income, they are also driven by curiosity to try new flavors and cuisines (55%).
Why do people Pedem delivery?
Over the years, people adopted meal delivery for convenience, a reason cited by 55% of consumers around the world. In 2020, this was 41%'s response. Brazil goes in the other direction: the majority (58%) order food for pleasure, and 42%, for convenience.
Around the world, the main reasons to use delivery are:
– So you don’t have to cook (25%)
– Prefers to stay at home rather than go to a restaurant (15%)
– To give yourself a treat (12%)
– Why the partner (or child) suggested it (12%)
– To try a new food (10%)
– To eat something you don’t know how to cook (9%)
And what are your favorite foods?
The delivery menu is varied, but the favorite cuisine in the world is that of Western countries, such as Pizza It is hamburger. This is requested by 47% from people — and 65% from Brazilians. In Brazil, Spain and France, pizza is the one that brings the most new buyers to delivery.
Other 35% prefer East Asian dishes such as Chinese food, thai, japanese and Korean. The remaining 18% order dishes mexicans, Turks and Indians. Pasta type noodles Fried is the most ordered in mainland China, and Korean fried chicken leads, of course, in South Korea.
