IFOOD BELIEVES THAT THE SAME INNOVATION AND TECHNOLOGY THAT GUIDE THE BUSINESS ARE THE KEY TO GENERATING IMPACT ON SOCIETY
Feeding the future of the world.
This is the proposal of iFood, the foodtech leader in Latin America.
To move and expand this message, the company is dedicated to developing sustainable solutions in Education, Environment, Diversity and Inclusion and Food Security.
The recognition of this effort is expressed in the tenth edition of the Época Negócios 360 yearbook: the company is ranked first in Innovation in the Technology – Software and Services category and the fifth best company in the general ranking in the Innovation category.
•“We work so that our app and all other business areas in which we operate deliver sustainable solutions for the business, lives and initiatives of our partners and society”, explains João Barreto, director of sustainability planning at iFood.
TAKE OFF
On the educational front, iFood made a public commitment to provide technology training for delivery drivers, restaurant owners and employees.
Recently, it launched an exclusive micro learning platform for partners in its ecosystem, qualifying more than 180 thousand delivery drivers and restaurants in 2021 alone.
Still in 2021, iFood is preparing to launch the Potência Tech platform.
A training and employability hub aimed at underrepresented profiles, with the aim of combating the country's technology workforce shortage.
REGENERATES
On the Regenera front, among other purposes, the company is committed to eliminating plastic pollution in delivery - working with projects, partners and encouraging the use of sustainable packaging, such as signing the #DeLivreDePlastic commitment, maintained by the United Nations Environment Program (UNEP).
Another movement was the creation, in the app, of the option of not receiving plastic cutlery in its delivery, an action that has already reached the mark of 20 million orders.
iFood also intends to become neutral in CO2 emissions by 2025.
To do this, it constantly measures and balances all releases of gases that cause the greenhouse effect generated by the business.
In 2021, iFood became the first company in the delivery segment to anticipate CO2 compensation for its operation.
Each credit is equivalent to 1 ton of carbon captured; By acquiring this compensation, iFood helps to reforest the Amazon and keep alive the forests that will capture carbon dioxide from the atmosphere naturally, today and in the future.
Among the investments made by iFood are non-polluting modes, such as electric motorcycles and bikes, drones and robots.
The target is for 50% of orders to be delivered by non-polluting means by 2025.
INCLUDES
Brand operates on the Diversity and Inclusion and Food Security fronts to guarantee a fairer country with greater social inclusion.
On the Food Security front, the company created partnerships within the platform to give users the possibility of donating to different causes.
iFood partners in this movement with institutions such as SOS Mata Atlântica, Gerando Falcões, Todos pela Educação, Ação Cidadania, CUFA, Gastromotiva and Orgânico Solidário.
“iFood’s support is essential for food campaigns to combat to hunger to minimize the effects of food insecurity, especially in the midst of the pandemic.
With Corona at Paredão, we were able to impact almost 1 million people in 2021”, says Ellen Pimentel, network expansion manager at Gerando Falcões.
“Innovation and conservation can together contribute to a better quality of life through forest restoration and biome conservation”, declares Carlos Abras, business coordinator at Fundação SOS Mata Atlântica.
“There is an awareness that there is no plan B for the planet and that we are all dependent on ecosystem services such as water and a balanced climate.
This is also fundamental for food production and has everything to do with a company like iFood.
”This front also covers the urban vegetable garden project, an action initiated at the company's headquarters in Osasco (SP).
There is an urban garden (photo), capable of producing up to 1.7 tons of vegetables and organic vegetables monthly, donated to 3 thousand families in the region registered with the Food Bank in the same municipality.
The movement is an inclusion action seen from the perspective of food security and will be expanded to other spaces, covering even more benefiting families.
Still on Diversity and Inclusion, iFood launched its new plan in relation to employees in May this year.
By 2023, it intends to increase the number of women in leadership positions to 50%, with 35% in more prominent positions.
In racial equality, the target is 30% of black leaders and 40% of general employees in the company.
Article originally published in Época Negócios 360º/Geral.
Broadcast date: 10/02/2021 at 03:00.
