iFood is one of the nominees for the 2021 Caboré Award. Considered the Oscar of communication in the country, the award recognizes professionals and companies that stood out in the areas of advertising, marketing and media. This year, the awards will be held on December 6th, in São Paulo.
In this edition, iFood appears in the Advertiser category, alongside Vivo and Avon. “We always work with total focus on results. Therefore, being among the three nominated in this category and having our work recognized by the advertising market is already a reason for great joy for our entire team”, says iFood's Marketing Director, João Clark.
“The nomination is the result of communication made by disruptive people, with focus and dedication”, adds Fabricio Bloisi, president of iFood. The executive congratulated the foodtech Marketing team, as well as the Suno agency, responsible for the brand's advertising.
Created in 1980, Caboré is considered the main recognition of the national advertising industry. Names such as Washington Olivetto and João Daniel Tikhomiroff have already won the award.
The revelation of the nominees took place during two lives held by Meio and Mensagem. The following companies and personalities are competing for the 42nd Caboré Award:
Advertiser
- iFood
- Avon
- Alive
Businessman or Director of the Communication Industry
- Eduardo Simon (Gallery)
- Fatima Pissarra (Mynd)
- Sergio Gordilho (Africa)
Comunication agency
- GUT
- Publicis
- Soko
Creative Professional
- Benjamin Yung “BJ” (DPZ&T)
- Felipe Silva (Ghana)
- Mariana Sá (WMcCann)
Service Professional
- Claudio Kalim (Tech & Soul)
- Fabio Brito (Leo Burnett Tailor Made)
- Fernanda Tedde (AlmapBBDO)
Planning Professional
- Agatha Kim (BETC/Havas)
- Gabriela Rodrigues (Soko)
- Sumara Osório (VMLY&R)
Media Professional
- Cesar Toledo (Suno)
- Tiago Santos (FCB)
- Vanessa Giannotti (Ogilvy)
Communication Vehicle – Content Producer
- Back door
- R7
- SBT
Communication Vehicle – Media Platform
- Electromedia
- TikTok
- YouTube
Vehicle Professional
- Cris Moreira (Band)
- João Binda (Yahoo)
- Manzar Feres (Globo)
Marketing professional
- Eliana Cassandre (Petrópolis)
- João Branco (McDonald's)
- Poliana Souza (Coca Cola)
Marketing Service
- Mooc
- Spark
- Think Eva
Production
- Endemol Shine
- Iconoclast
- Stink