Ifood, WhatsApp and Havaianas were named as the three brands with the greatest emotional connection with consumers this year. The data comes from the 4th edition of the Net Love Score (NLS) ranking, made by Ecglobal, a company in the Haus Ecosystem of the Stefanini Group, released this week.
In addition to these companies, the 2022 ranking also featured the brands Coca-Cola (4th place) and Omo (5th place) as highlights. The survey – based on more than 4,100 opinions – showed a balance in the presence of the consumer and technology sectors.
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