iFood takes Ferris wheel to Ibirapuera Park

iFood Space provides Gastronomic experience

The roulette wheel is located in front of the iFood Space, in the Park's events arena, and will promote a new award-winning experience, which will operate by appointment to avoid queues and crowds

Visitors to the Ibirapuera park, in São Paulo, which is currently managed by Urbia Parques, has another leisure option on Fridays, Saturdays, Sundays and holidays. The Giant Prized Roulette Wheel iFood arrives at Ibirapuera to promote more interactivity with customers and a fun experience, complementary to the world of food, and which will distribute more than two thousand prizes.

In a reinterpretation of a roulette wheel, the Ferris wheel will have the mechanic “Rodou, Ganhou”. A participant waiting for their turn will press a button, located on a totem at the base of the Ferris wheel, which will activate the roulette wheel and select the booth to be awarded. Every hour, six cabins will be awarded with exclusive iFood kits, various discounts and even some exclusive super prizes throughout the day.

Produced by Haute, the agency responsible for the activation, the Giant Award-Winning Roulette is 20 meters high and has 16 cabins (which accommodate four people). The attraction is located in front of Espaço iFood, in the events arena, an area that offers food services to the public from six restaurants with alternatives ranging from burgers to salads.

The ticket to participate in the attraction costs R$ 30.00 per cabin and can be purchased via Sympla online or in person at Ibirapuera (through QR Codes or at the ticket office), both with a scheduled time to avoid queues and crowds. The total duration of the Ferris wheel ride is 10 minutes, which will remain in the park until October. The “Rodou, Ganhou” mechanic will be available until the end of August.

Covid-19 care

Following all protocols against Covid-19, in addition to scheduling appointments, the Giant Prize Roulette cabins will be sanitized after each disembarkation and the use of a mask is mandatory. Alcohol totems and signs were also installed around the event arena to maintain distancing.

iFood Space in Ibirapuera

The iFood Space is a foodtech initiative to anticipate food park demand. The intention of the gastronomic area is to meet, with a temporary structure, the needs of people who frequent the place, during the Ibirapuera construction period. The initiative is carried out in partnership with Urbia, a specific purpose company owned by the construction company Construcap, which took over the management of the space and other parks in São Paulo in October 2020. iFood is a partner with Urbia as a sponsor of the “food universe.”

“With these activations, iFood further reinforces its purpose of offering innovative experiences to its customers also outside the app, combining leisure and food”, says João Clark, head of Brand and Trade at iFood.


Giant Prize Roulette


Location: Parque Ibirapuera – In front of Espaço iFood, in the events arena

Opening hours*: Friday, Saturday and holidays from 12pm to 8pm | Sunday from 11am to 7pm

Price: R$ 30.00 per cabin (four people per cabin)

Sales: via Sympla online or in person at Ibirapuera (by appointment)

Journey duration: 10 minutes

Children under 12 must be accompanied by their parents or legal guardian to enjoy the attraction.

About iFood

iFood, a reference in online food delivery in Latin America, has 60 million monthly orders. Having been on the market for ten years, the Brazilian company is also present in Colombia. It works together with partners with initiatives that bring together business intelligence and management solutions for the approximately 270 thousand restaurants registered in more than a thousand cities throughout Brazil. iFood has important investors, such as Movile, a global leader in mobile marketplaces, and Just Eat, one of the largest online ordering companies in the world.

About Urbia

Urbia Gestão de Parques de São Paulo is a Specific Purpose Company (SPE) created to manage the six parks in São Paulo (Ibirapuera, Tenente Brigadeiro Faria Lima, Jacintho Alberto, Jardim Felicidade, Eucaliptos and Lajeado), supported by sustainable development, with the aim of connecting people through leisure, entertainment and culture, and providing moments of immersion and harmony with nature. Urbia Gestão de Parques Urbanos was created to value, care for and preserve historical and environmental heritage, while offering qualified leisure, entertainment and culture to all users. The company's dedication focuses on creating, every day, a better world with more diversity, inclusion and citizenship.

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