In the Media: iFood bets on 'gum jingle' and goes viral on TikTok

New campaign had more than 69 million views in 48 hours

The results of iFood Order Now advertising campaign, created by DM9 and N.Ideias, by Nizan Guanaes, were in the news in Brazil Journal. This is because the campaign went viral on Tik Tok and had more than 69 million views in two days.

In the report, Brazil Journal talks about the strategy with TikTok influencers and comments on its results.

Read the full report in Brazil Journal.

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