Distributions aimed at people in situations of extreme social vulnerability began last Wednesday (18) and will continue for as long as the situation lasts, in cities in the south, southeast and center-west regions. Donations can be made on the iFood app.
São Paulo, May 2022 – In light of the low temperatures that affected some cities in the country, iFood – the largest delivery company in Latin America – joined forces with CUFA, Central Única das Favelas, to collect donations for people in situations of social vulnerability. Donations can be made on the iFood app and the amount raised will be donated to food, warm clothing and blankets. The first distribution action took place last Wednesday (18) and will continue for as long as the situation lasts, in cities in the south, southeast and center-west regions.
To contribute, simply access your profile on the app, go to the donations tab, and select the institution you want to support and press the “I want to donate” button. When completing an order on the platform, the option to contribute to the cause also appears.
CUFA is a Brazilian social organization present in five thousand favelas across the country. The entity has existed for more than 20 years and works with sport, leadership training, entrepreneurship, education, leisure, culture and citizenship. During the Covid-19 pandemic, CUFA used its reach to alleviate as much as possible the difficulties that favela residents faced, including a partnership with iFood. The institution has received donations from foodtech since May 2020.
Quarterly balance of donations
In the last quarter of this year, iFood transferred more than R＄ 3.8 million reais to third sector institutions supported by the donation program available on its app. According to the Transparency Report released by the company, donations focused especially on emergency support for victims of the rains in the country, starting with Bahia and other states in the Northeast, Minas Gerais and Petrópolis (RJ). Among the partner NGOs are: Ação Cidadania, CUFA, Gastromotiva, Gerando Falcões, Orgânico Solidário, SOS Mata Atlântica and Todos pela Educação. The amount raised was used in basic food baskets, lunch boxes, hygiene items, cooking gas and household appliances for victims of the rains, as well as in the restoration of the Atlantic forest and education contributions. The full report is available at link.
About iFood
iFood, a reference in online food delivery in Latin America, has 60 million monthly orders. Having been on the market for ten years, the Brazilian company is also present in Colombia. It works together with partners with initiatives that bring together business intelligence and management solutions for the approximately 270 thousand restaurants registered in more than a thousand cities throughout Brazil. iFood has important investors, such as Movile, a global leader in mobile marketplaces, Prosus and Just Eat, one of the largest online ordering companies in the world. iFood News was recently launched, an iFood news portal that promotes current topics such as the New Economy and content about business curiosities, partners' success stories in addition to addressing trends and innovation in the segment.