The brand that will be the official delivery of the festival will enhance the consumer experience by promoting connection and activations for those inside and outside the festival
Much more than food and Rock and Roll! iFood, the largest foodtech in Latin America, is the official delivery brand of Rock in Rio Brasil 2022 – the largest music and entertainment festival in the world. For the first time at the event, the partnership seeks to enhance the consumer experience, promoting connection and activations with the brand for festival participants, as well as those watching remotely.
For Bruno Montejorge, Branding Director at iFood, presence at the festival is part of the company's strategy of connecting with our customers, fueling their passions. “Rock in Rio is a great passion of our consumers and through this partnership we will have the opportunity to work on different initiatives to generate new connections with the public. iFood's presence will not only be at the festival, in September, in Rio. Until then, we will promote other actions. In São Paulo, for example, we are planning an event for our clients.”, he comments.
Among the actions that will be carried out during the event are the co-sponsorship of Gourmet Square, an air-conditioned food court signed by renowned chefs, and an activation space in the Gameplay Arena, in addition to giving away gifts, exclusive experiences, combo activations and special offers throughout the year. As the first initiative to celebrate the partnership with the festival, iFood will hold the iFood Music Fest, an exclusive event on the lawn of the Ibirapuera auditorium that will feature artists who, like iFood, are going to Rock in Rio for the first time. Among the names are: Luisa Sonza, Xamã and a big surprise attraction.
“iFood invests every day in technology, experience and innovation. And as the official delivery of Rock in Rio Brasil 2022, it couldn't be any different. Our proposal is to enhance the festival experience, generate memorability and deliver great moments with the brand through enchantment”, comments Bruno Montejorge.
It is not new that iFood has been expanding its territories of experience through the passions of consumers in iconic moments. Recent initiatives include a drone show that took place at Christmas in Ibirapuera Park and the recent partnership signed with Fluxo, an initiative that aims to bring together, surprise and promote different company experiences among the gaming public.