São Paulo, August 2023 – The Brazilian iFood will unite two national passions, pizza and music, to awaken the will of The Town of festival fans.
From August 21st, the temporary restaurant created to expand the event experiences beyond the days it takes place will be available on the brand's app.
The novelty will satisfy fans' hunger with three new pizza flavors, created together with great artists who will be at the event: DJ Alok, Pabllo Vittar and Luisa Sonza.
The restaurant will be available on the app, for those at home, and also within the iFood space at the festival, which takes place in São Paulo, between September 2nd and 10th.
Ana Gabriela Lopes, marketing director at iFood, explains how the event connects with the company. “We are very happy to sponsor the historic first edition of The Town, which takes place in São Paulo, a relevant city within our business and brand strategy. Our restaurant 'Vontade de The Town – Order iFood Now' will combine food and music, to provide memorable experiences for our customers during the festival and also within the iFood app.”
The exclusive creations for the partnership deliver flavor and a little bit of the essence of each artist.
Pepperoni Yuke – Pabllo Vittar chose tomato sauce, cheese, pepperoni, parmesan and olives in his recipe.
“It is very incredible to be in this partnership with iFood at a festival of this size. Very happy with the action, and I hope everyone enjoys the pizza, which can't be missed in my dressing room at The Town, and enjoy my presentation. I've been rehearsing for weeks and we're going to deliver everything in this show full of surprises” – Pabllo Vittar.
Alok N'Cheese – Brazil's most beloved DJ chose a vegetarian round, just like him, with tomato sauce, cheese, buffalo mozzarella, parmesan and granulated garlic.
“Participating in the beginning of the history of a festival the size of The Town is an honor for me, as it is an opportunity to connect with so many people at the same time. It gets better when we find partners like iFood, willing to co-write this story, creating experiences that go beyond the stage, like the pizza that bears my name: a practical, delicious food that can be consumed with your hands without wasting any moment of your time. shows” – DJ Alok
Calabraba da Sonza – Luísa Sonza's choice, has tomato sauce, cheese, bacon, pepperoni and olives.
“Everyone loves good pizza. Being at a festival like this and being able to choose your favorite artist's pizza flavor makes for an even more incredible experience. I'll have mine in my dressing room, for sure. My show will also be incredible. The public can expect, as always, all my dedication and strength. And of course: news!!!” – Luísa Sonza.
In small size, the pizzas have the signature quality of the Domino's brand, and can be purchased for R$ 35.90 on the app and R$ 42 at the event. The three pizzas will be sold in combo format, which comes with, in addition to the pizza, a taste of The Town, with a cup, riser and a fabric poster by the chosen artist. Festival audiences will try the delicacies directly at the special restaurant inside the iFood space next to The One Stage.
“iFood is the platform that best connects people with what feeds them, but we know that it’s not just food. They also want fun and art. The combos created in partnership with the artists will bring a taste of the festival, also to those at home, who, in addition to a delicious pizza, will receive a gift from a true fan”, explains Ana Gabriela Lopes, Marketing Director at iFood.
In total, there will be 35 stores available on the iFood app in the cities of São Paulo, Belo Horizonte and Rio de Janeiro, until September 10th. And on the festival days, September 2nd, 3rd, 7th, 9th and 10th, in the special restaurant inside the iFood space next to The One stage. Combos and flavors will be subject to the daily availability of each store.
How to order
iFood Original Kitchens
iFood Original Kitchens are part of the brand's strategy to provide customers with exclusive food experiences through a hub of temporary restaurant activations.
In 2019, the Brazilian company marked the beginning of the project by offering consumers the immersive Bolos da Paz experience, in which customers could order the cakes displayed by the protagonist of the soap opera A Dona do Pedaço. Since then, several activations have been carried out with this purpose and to reinforce proximity to customers in a way that only a Brazilian company like iFood knows how to do.
Another good example of iFood Original Kitchens was the union of the app with Tinder to launch the 'Tinder Confectionery', on Singles' Day 2022, which sold cakes on the app with fun phrases for singles to enjoy their day. Furthermore, in 2021, together with Netflix, fans of the series “Sex Education” were able to enjoy cupcakes sold by the main character of the plot.
About iFood
iFood is a Brazilian technology company that brings customers, restaurants and delivery people together in a simple and practical way. iFood aims to feed the future of Brazil and the world, transforming society through education and technology, food security, inclusion and with a positive socio-environmental impact.
With more than 70 million monthly orders, iFood works with business intelligence and management solutions to promote and develop an ecosystem of more than 300,000 registered establishments, 200,000 connected delivery people in more than 1,700 cities across Brazil.
Having been in the market for 11 years, the company goes beyond food delivery and is also growing in Market, Fintech and Benefits businesses, combining technology and convenience in delivering solutions to partners. iFood has an important Brazilian investor, Movile.
For more information about iFood, its news and our hunger to feed the world, visit iFood News.
Contacts:
press@ifood.com.br / ifood@brodeur.com.br
ifoodnewsbrasil / iFood News