iFood launches information portal for small and medium-sized restaurants to boost their businesses

São Paulo, February 2022 – iFood launches a new communication channel for more than 270 thousand restaurants, the iFood Blog for Partners. The portal seeks to create connections and reinforce partnerships, as well as generating fundamental information to enhance the business of Small and Medium Enterprises (SMEs). In the last year alone, the presence of small and medium-sized restaurants on the platform increased by 27%.

“The iFood Blog for Partners is a channel made by people for people. It is a space where we will distribute knowledge so that our partners can build their entrepreneurial future, developing new market opportunities. We always want to bring more clarity, transparency and support business development throughout our ecosystem”, comments Cristina Schutz, Restaurant Marketing Manager.

Restaurants that access the channel will find information about the operation of their Delivery on iFood, as well as tips on business management, sales, digital marketing, technological news and insights into the world of food. In addition, partner restaurants will have access to free materials, such as E-books, infographics, webinars and events.
Discover the main content categories:

Operation of your Delivery – information and main questions about products, benefits and operations on iFood, such as registration, plans, Digital Menu, Easy Delivery and marketing tools.

  • Business management – content that will help the partner in the day-to-day running of the company, such as people management, pricing, goals and inventory. This is information that helps first-time entrepreneurs.
  • Sales and Marketing – in the sales and marketing space, the blog will cover tips and guidance for the partner to sell more and promote products better, such as: having an attractive menu, promotion tips, how to use social media to sell.
  • Logistics – the logistics category will contain content that will help the partner to guarantee the quality of delivery, such as: food temperature control, choice of packaging, packaging method, etc.
  • Food Universe – in “Food Universe” the portal will bring trends and curiosities about Food Service, Food Delivery and the technology market.

The first content published on the blog addresses topics on how attract customers and sell more; benefits and discounts program Chef Perks; instructions on make food deliveries through restaurants and how avoid cancellations of orders.

To browse the Blog, simply access: https://blog-parceiros.ifood.com.br/

About iFood

iFood, a reference in online food delivery in Latin America, has 60 million monthly orders. Having been on the market for ten years, the Brazilian company is also present in Colombia. It works together with partners with initiatives that bring together business intelligence and management solutions for the approximately 270 thousand restaurants registered in more than a thousand cities throughout Brazil. iFood has important investors, such as Movile, a global leader in mobile marketplaces, and Just Eat, one of the largest online ordering companies in the world. iFood News was recently launched, an iFood news portal that promotes current topics such as the New Economy and content about business curiosities, partners' success stories in addition to addressing trends and innovation in the segment.

More information: press@ifood.com.br / ifood@agoracomunica.com.br
news.ifood.com.br / @ifoodnewsbrasil

Press Information
Bruna Nascimento | Agora Communication
(11) 99171-6314

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