iFood launches the web series Prose on the Edge to promote new experiences that should promote Rio's gastronomy and remind Rio residents that they can order their iFood on the beach. Furthermore, with the aim of building a legacy for the kiosks and everyone who appreciates Rio's waterfront, iFood will introduce people to a new way of looking at the kiosks on Rio de Janeiro's beaches. Chefs Claude Troisgros and João Batista present their opinion on the main dishes prepared in four kiosks that are references in the city and bring new points of view on the region's cuisine.
In the web series, the renowned chefs talk to those who run Espaço A – Maria Alice, Atlântico – chef Fabiano, Botequim Carioca – Carlos and Priscila, and Almost Nove – Sr. Magno – in a relaxed way about cuisine, stories and the different experiences. “We want to show the pride and sense of belonging of these people who run outdoor kitchens in settings recognized as part of Brazilian culture around the world”, highlights João Clark, Marketing Director at iFood. “We are living in a time when people are reconnecting with the city and iFood brings the friendliness of Claude and Batista to show a new gastronomic option for those looking for quality on the edge of Rio”.
The web series will be shown through the channel iFood Youtube and also in Instagram of brand. A new episode will be published every Wednesday in December. All dishes presented in the web series and enjoyed by the chefs will be available at the kiosks for all visitors.
On 12/9, all visitors to Rio Gastronomia will still be able to see how the flagship product of the Atlântico kiosk, the chicken thigh with spinach aligot, is made and enjoy the delicacy at home. Chef Batista and Fabiano will give a class show to teach the dish presented and praised by the duo Claude and Batista in the first episode of the web series.
Datasheet
Title: Prosa na Orla webseries
Advertiser: iFood
Approvers: Bruno Henriques, Felipe Pereira, João Clark, Andrea Costa, Fernanda Neder, Laura Hue, Ana Clara Moraes, Henrique Huerta, Rosana Conceição
Agency: Suno United Creators
Executive Creative Director: Luis Baselli, Daniel Poletto and Rodrigo Senra
Creatives: Ana Carolina Alencar, Carolina Ruffeil, Arthur Zambone and Felipe Palacio
Production: Adriana Monteiro, Gabriella Teodózio and Vinícius Rocha
General Director Operations: Claudia Nakahara
Operations: Diogo Mazza
Planning: Bruna Barros and Beatriz Jannini
Media Director: Bruno Alonso
Media: Victor Alves, Caio Calderolli and Simone Loponte
Digital Project Manager: Luana Togni
Producer: Cosmo Cine
Executive Producers: Bernardo Portella and Guilherme Bolo
Screenwriter: Tadeu Bijos
Director: Noguchi
Director of Photography: Bacco Andrade
Assistant Director: Lincoln Fonseca
Art Director: Isabella Flach
Costume Designer: Alexia Azambuja and Nicole
Production Coordination: João Gabriel Brito
Production Coordination Assistant: Bia Torres
Production Director: Guilherme Bolo
Producers: Charlotte Cochrane and Luiza Faria
Post Production Coordination: Guilherme Bolo and João Sucupira
Editor: Gabriel Medeiros
Finishing: Herbert Marmo
Audio Production Company: Audiorama Filmes
Producer: Vini Leal
About iFood
iFood, a reference in online food delivery in Latin America, has 60 million monthly orders. Having been on the market for ten years, the Brazilian company is also present in Colombia. It works together with partners with initiatives that bring together business intelligence and management solutions for the approximately 270 thousand restaurants registered in more than a thousand cities throughout Brazil. iFood has important investors, such as Movile, a global leader in mobile marketplaces, and Just Eat, one of the largest online ordering companies in the world. iFood News was recently launched, an iFood news portal that promotes current topics such as the New Economy and content about business curiosities, partners' success stories in addition to addressing trends and innovation in the segment.
For more information:
iFood News Portal and Instagram iFood News
Other contacts:
Press | Ágora Comunica Agency
Email: ifood@agoracomunica.com.br or press@ifood.com.br
