With the aim of offering more security and avoiding scams, iFood formed a partnership with the Secretariat of Public Security and Social Defense of Ceará to combat situations in which criminals pose as fake iFood delivery people.
In this way, the state becomes the first in the Northeast to conclude this collaboration, already implemented in Rio de Janeiro and São Paulo, where similar cooperation agreements were signed.
The company will use technology to help the police verify anyone approached in special operations. Through an API (Application Programming Interface) that integrates the public system with information from iFood, it will be possible to confirm, for example, whether a person is registered to work on the platform and, thus, distinguish real workers from possible scammers.
This technology offers a solution to scams without involving sharing data from delivery people. Through an automated and constantly updated system, it is possible to check whether the person's registration is active on the platform or even whether they are on the delivery route at that moment.
João Sabino, director of public policies at iFood, explains the importance of this partnership with public security.
“iFood is favorable to the use of technology in the public security scenario, as it reduces bureaucracy in the process and provides a viable and completely updated solution to confirm partners and/or remove anyone who has bad intentions in pretending to be a serious worker. We need to guarantee the flexibility, autonomy and security of everyone who works on platforms.”
Other iFood identity confirmation measures
When registering delivery people, iFood uses the OCR check —technology that allows you to check whether the photo of the document presented is of the person who is registering. The delivery drivers' personal information is also validated through consultation in a public database.
iFood also carries out three analyzes before releasing the platform to workers, so that accounts are not misused. O facial recognition It is also activated periodically, as an additional security tool, even after registration validation.
All of these measures aim to guarantee the protection not only of users, but also of the delivery people themselves. For Aliandro Alves, who has been making deliveries through the company's app for four years, periodic checking of the system is a positive tool for his work: “facial recognition must continue, because it removes the wrong people from circulation, who are trying to pass themselves off as workers in the app”, explains the delivery man.
Listening meetings with delivery people
Returns on work with iFood like Aliandro's are very important for the company. Therefore, to facilitate dialogue regarding demands, suggestions and criticisms, iFood holds active listening events with delivery people, seeking to understand what are the possible ways to improve day-to-day work, taking into account the specific contexts of each city or region.
In 2022, the meetings, called Voice of the Deliverers, have already been carried out in 20 cities, in the five regions of the country, with the presence of more than 600 delivery people, who had their demands heard by iFood representatives.
