Until recently, few people thought about market delivery. But the need for social distancing and isolation in the pandemic scenario, combined with the accelerated digitalization of society, led many people to try a new way of making the traditional purchase of the week (or month).
If in 2019 only 9% of Brazilians had the habit of shopping online, in 2020 the pandemic raised this rate to 30% in 2021, according to a survey by the National Confederation of Retail Managers, released by the Credit Protection Service in May this year.
The new habit has become popular with many people, so much so that 62.7% of consumers intend to mix online shopping and trips to the supermarket even after the pandemic passes, reveals a survey carried out by Social Miner and OpinionBox in 2020.
The new shopping experience divides opinions. Those who prefer to visit the physical store consider going to the market a social activity, feel safer when following the entire process closely and suspect that, when ordering online, the establishment's employees will not choose the products with the same care, according to a survey carried out in 2021 by iFood.
Those who prefer market delivery seek practicality, want to reduce the time spent shopping and value the fact of being able to compare establishments to find the best products and prices, according to this same study.
As they have been more in touch with this type of e-commerce since 2020, consumers are increasingly aware of the opportunity to make better and cheaper purchases by opting for grocery delivery.
Discover, in the infographic below, some signs of how Brazilians intend to do their supermarket shopping in the future.
