iFood launches secret friend for end of year parties

iFood is carrying out a new edition of Secret iFood, in which gifts are transformed into favorite delivery dishes for participants to remember the delicious side of the year. 

The action was created in 2020, in a movement that came from consumers themselves, who transformed the traditional Secret Santa with an 'upgrade' giving participants the chance to leave the 'common' gifts and venture into the gastronomic world. 

In recent years, consumer behavior in relation to the use of delivery has brought many innovations and the end of year festivities were no different either. iFood Secreto was created by our customers as a delicious, innovative and fun solution to the traditional Secret Santa game.” declared Ana Gabriela Lopes, Marketing Director at iFood.

Read the full article published by: Promoview

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