São Paulo, June 2024 – iFood, Brazilian technology company, announces the renewal of its partnership with CazéTV, being present as the channel's official sponsor during the broadcasts of the Paris 2024 Olympic Games.
Together since 2022, iFood and CazéTV have established a successful partnership with a lot of innovation, standing out across the digital landscape. With the agreement to broadcast the competitions on CazéTV, this partnership promises to connect millions of Brazilians to iFood and the biggest sporting event in the world, through various channels such as YouTube, Amazon Prime Video, Samsung TV Plus and Twitch from July 26th to August 11th.
“Our journey with CazéTV has been extraordinary, reflecting our innovative and disruptive DNA. With iFood's sponsorship of the channel during the competitions, we reaffirm our commitment to creating unique and meaningful experiences for our customers and all Brazilians. We are excited to take this partnership to new heights during the games, connecting even more people through their passions with lots of innovation”, says Ana Gabriela Lopes, Marketing Director at iFood.
The new partnership was officially announced on CazéTV, last Friday, in a fun video starring presenter Casimiro, who takes advantage of his early arrival at the studio to place his order on iFood. While waiting for delivery, the presenter falls asleep and dreams of an epic delivery to deliver his order.
A successful partnership
It was during the World Cup in 2022 that iFood identified in the recently created CazéTV a great opportunity to connect with its audience in an authentic and fun way, through a unique and innovative transmission model. With the partnership, the company not only promoted its brand, but also played a crucial role in promoting CazéTV, running campaigns inside and outside the app and directing its audience to broadcasts on YouTube.
The following year, iFood rejoined CazéTV, this time on the broadcast of the Women's World Cup, taking the experience to another level by broadcasting live content within its app in partnership with Méqui, an unprecedented initiative that reinforced the brand's innovation territory to offer convenience and practicality to consumers.
The campaign resulted in the “Audience Delivery” case, carried out by DM9 and which refers to the broadcast of the Women’s World Cup, won three awards in the edition of Cannes Lion International Festival of Creativity 2024, being gold in the Creative Commerce category, Silver Lion in the Entertainment Lions for Sport category and Bronze Lion in the Direct category.
Now, in this new partnership in 2024, the audience will be able to follow iFood activations in the channel's own studio, in addition to unique content from different important players that will further enhance the company's messages.
