This month, iFood, in partnership with HEINEKEN, promotes the “Plant a Tree” campaign, an initiative that aims to collect donations for the planting of native trees by the SOS Mata Atlântica foundation. The partnership arose through the synergy of strategies, in the case of HEINEKEN, Brew a Better World and iFood – “iFood Regenera”, joining efforts in search of more sustainable initiatives and to contribute to a better future for the planet.
“Our aim is to promote actions that have a positive impact on society and also help to engage more and more people in movements like this. We have a space in our application completely dedicated to making donations to various institutions and, one of the areas that we support and contribute to, is precisely for the regeneration of one of the most important biomes in the world. If each person 'plants a tree' and shares this idea, we will have a great effort in favor of a much-needed cause”, comments André Borges, head of sustainability at iFood.
“The latest events faced by society on a global scale have presented to all of us, in a harsh way, the emergency of taking more and more care of where we live, of people and of understanding once and for all that the actions of a single individual can impact the collective. This initiative, in addition to contributing to the maintenance of one of the country's main assets, represents another step towards an increasingly greener future”, comments Ornella Vilardo, Sustainability Manager at the HEINEKEN Group.
Donations can be made by accessing the page www.plantarumaarvore.com.br, using the “Donate Here” button or by reading the QR Code. After clicking the button or reading the QR, donors will be directed to the iFood app's donation environment, where they can complete the contribution. In addition to donations made individually, Heineken and iFood will make institutional donations. Check the regulations, here.
“The Atlantic Forest is the most threatened forest in Brazil – only 12.4% of its original area remains. We have an immense challenge to recover the biome and also avoid climate change. With this campaign, we want to achieve a significant result in the planting of native trees and provide the opportunity for more people to get involved in the environmental cause”, says Afra Balazina, director of Mobilization at SOS Mata Atlântica. She reinforces that the critical situation of the biome, which is present in 17 states and is home to 72% of the Brazilian population, requires a union of efforts from different sectors and society. “iFood and HEINEKEN Group show that this is possible”, he says.
iFood Regenera CO2 actions
The initiative is part of the company's environmental commitment, which encompasses several projects to deliver more to the environment than we consume from it. By 2025, the aim is to eliminate plastic pollution from iFood deliveries, be neutral in CO2 emissions during deliveries and have 50% of deliveries via non-polluting mode.
Among iFood Regenera's main initiatives to reduce CO2 emissions is the iFood Pedal. Carried out in partnership with Tembici, the project focuses on reducing carbon dioxide emissions through the use of bicycles and e-bikes. iFood Pedal has already received 600,000 orders and operates with 1,000 electric bicycles.
As part of its emissions neutralization initiatives, iFood carries out advance compensation for CO2 emissions from deliveries, focusing on Amazon preservation and renewable energy projects.
In regeneration actions, in partnership with SOS Mata Atlântica, it promotes forest restoration. More than 50 thousand seedlings will be planted throughout 2022, especially in degraded and water-stressed regions.
HEINEKEN – Brew a Better World
In 2021, the HEINEKEN Group made a commitment to neutralize carbon emissions across the entire value chain by 2040 and to zero emissions in production by 2023, seven years ahead of the company's global target. Among the various initiatives to achieve these goals are the use of renewable energy in all of the Group's production units and Distribution Centers, spread nationally, and facilitating access to green energy for bars and restaurants in which the company's portfolio is present and collaborative projects with other partners and society. Furthermore, by 2025, the goal is to have 100% of circularity in packaging used in bars and restaurants.
About iFood
iFood, a reference in online food delivery in Latin America, serves 60 million orders per month. Having been on the market for ten years, the Brazilian company is also present in Colombia. It works together with partners with initiatives that bring together business intelligence and management solutions for the approximately 270 thousand restaurants registered in more than a thousand cities throughout Brazil. iFood has important investors, such as Movile, a global leader in mobile marketplaces, and Just Eat, one of the largest online ordering companies in the world. iFood News was recently launched, an iFood news portal that promotes current topics such as the New Economy and content about business curiosities, partners' success stories in addition to addressing trends and innovation in the segment.
About the HEINEKEN Group
The HEINEKEN Group arrived in Brazil in May 2010, after the acquisition of the beer division of the FEMSA Group and, in 2017, acquired Brasil Kirin Holding SA (“Brasil Kirin”), becoming the second player in the Brazilian beer market . The Group generates more than 13 thousand jobs and has 15 production units in the country, 12 of which are breweries, located in Alagoinhas (BA), Alexânia (GO), Araraquara (SP), Benevides (PA), Caxias (MA), Igarassu (PE ), Igrejinha (RS), Itu (SP), Jacareí (SP), Pacatuba (CE), Ponta Grossa (PR) and Recife (PE), two micro breweries in Campos do Jordão (SP) and Blumenau (SC) and one soft drink concentrate unit in Manaus (AM). In Brazil, the HEINEKEN Group's beer portfolio consists of Heineken®, Sol, Amstel, Tiger, Lagunitas, Kaiser, Bavaria, Eisenbahn, Baden Baden, Devassa, Schin, Glacial, No Grau and Kirin Ichiban. The non-alcoholic portfolio includes Água Schin, Schin Tônica, Skinka and the soft drinks Itubaína, Viva Schin and FYs. Headquartered in São Paulo, the company is a subsidiary of HEINEKEN NV, the largest brewery in Europe.
About the SOS Mata Atlântica Foundation
The SOS Mata Atlântica Foundation is a Brazilian environmental NGO whose mission is to inspire society in the defense of the Atlantic Forest. It works on climate causes, forest restoration, appreciation of parks and reserves, and clean water for all. It works to promote public policies for the conservation of the most threatened biome in Brazil through forest monitoring, production of studies, demonstration projects, dialogue with public and private sectors, improvement of environmental legislation, communication and engagement of society.
Information
iFood: press@ifood.com.br / ifood@agoracomunica.com.br
news﹒ifood﹒com﹒br / @ifoodnewsbrasil
HEINEKEN: heinekenbrasil@edelman.com
heinekenbrasil﹒com﹒br / @heinekenbr