Company asked customers what they would do with 1 Year of Free iFood, and reproduced consumers' wishes in graffiti
Beco do Batman, Liberdade, Ipiranga and areas in the east and north of São Paulo are some spots with graffiti
São Paulo, March 2022 – The capital of São Paulo is gaining even more color and urban art. During the month of March, iFood – the largest delivery company in Latin America – brings together a team of graffiti artists to translate consumers' desires to enjoy a year of free iFood. The initiative is part of this month's promotion of 1 year of Free iFood, where all thousands of customers can participate in the application.
“We asked participants what they would do with the prize and selected some answers. The idea is to reproduce and connect people with what feeds them, through a campaign with representation, art and transformation of public spaces”, comments João Clark, marketing director at iFood.
In total, there are 11 spaces that will feature the arts, including Beco do Batman, Liberdade, Mooca, Viaduto. July 9th in the city center, Calçadão Butantã and points in the East and North Zone of the Capital. The action is curated by Binho Ribeiro, one of the pioneers of Graffiti culture in Latin America – as well as the participation of Katia Suzue, Barbara Goy, Lady Brown, Nick Zombie, Rotka, Odé Frasão, Leon, Chivitz and Kueio.
One of the highlights is a gable – the side of a 20-story building, located on Avenida 9 de Julho, above Bar e Lanches Estadão – which will be opened on March 18th. For Binho Ribeiro, the places are chosen based on the residents' routine, so that people see the work as part of their lives. “Graffiti brings colors to the city, movements and makes urban life happier and more pleasant”, he comments.
The graffiti, which is being created, was inspired by consumer phrases, such as “I would make lunch for my whole family and then enjoy the whole year just for myself” and “I would order a lot of different things to try, things I have never eaten” .
Service – Graffiti:
Local: Batman Alley
Address: R. Medeiros de Albuquerque, 82-154
Phrase: I would make lunch for my whole family and then spend the whole year just for myself.
Local: Freedom
Address: Rua Américo de Campos, 76
Phrase: I wouldn't go near the stove anymore. Cook only 2023
Local: Mooca
Address: Rua dos Pássaros, 71
Phrase: I would spoil myself too much with mid-afternoon snacks
Local:Tucuruvi
Address: Antonio Maria Laet, 1857
Phrase: All barbecues would be at home
Local: Jacana
Address: Av Jaçanã, 43
Phrase: I would travel all over Brazil without leaving home.
Local: Vila Antoinette – (under construction)
Address: Av Inconfidência Mineira, 1301
Phrase: I would taste dogão, coxinha, esfiha and pizza
Local: Santo Amaro – (under construction)
Address: Laguna Street 550
Phrase: I would become an açaí sommelier
Local: 9th of July Gable – (under construction)
Address: Viaduct 9 de Julho, 193
Phrase: I would order a bunch of different things to try, things I've never had before.
Local: Ipiranga – (under construction)
Address: Rua Ribeiro do Amaral, 101
Phrase: I would mix flavors without mercy, all in one day
Local: Butantã – (under construction)
Address: Av. Magalhães de Castro, 286
Phrase: It would be really good, every lunch is guaranteed
QRCode location of addresses
About the 1 Year Free iFood Promotion
During the month of March, iFood, the largest foodtech in Latin America, will draw 31 people to win a year of free orders. The “1 year of Free iFood” promotion will include one winner per day to receive 18 thousand reais in in-app purchases, for twelve months. The amount, which will be divided into R$1,500 per month, can be used to place orders in more than 270,000 restaurants, supermarkets and other convenience items on the platform. To sign up, simply open the iFood app, click on the “1 Year of Free iFood” promotion banner and register. The chances of winning are progressive. The promotion will also feature special activations. From March 10th, iFood will promote “Cachorrada Cast”, a videocast presented by Gil do Vigor promoting a chat with invited personalities and some of the winners of the promotion. For more information, access the iFood News Portal.
About iFood
iFood, a reference in online food delivery in Latin America, has 60 million monthly orders. Having been on the market for ten years, the Brazilian company is also present in Colombia. It works together with partners with initiatives that bring together business intelligence and management solutions for the approximately 270 thousand restaurants registered in more than a thousand cities throughout Brazil. iFood has important investors, such as Movile, a global leader in mobile marketplaces, and Just Eat, one of the largest online ordering companies in the world. iFood News was recently launched, an iFood news portal that promotes current topics such as the New Economy and content about business curiosities, partners' success stories in addition to addressing trends and innovation in the segment.
More information: press@ifood.com.br / ifood@agoracomunica.com.br
news.ifood.com.br / @ifoodnewsbrasil / iFood News
Press Information
Bruna Nascimento | Agora Communication
bruna.nascimento@agoracomunica.com.br
(11) 99171-6314