Data protection: 7 tips for staying safe on the internet

Are you concerned about protecting your data on the internet? Here are 7 tips to keep your information safe.

Find out how you can protect your data when shopping online


Since the General Data Protection Law (LGPD) came into effect, in 2020, the topic of personal data protection began to attract more attention from Brazilians. After all, new legislation has arrived to define how companies must handle their customers' personal data securely, preserving their privacy.

iFood has teams specialized in Security and Personal Data Protection that act to guarantee strict security standards, as well as compliance with the LGPD in the processing of data from holders involved, such as its users, delivery people and legal representatives of partners.

With the help of technology, customer data protection is reinforced. One example is the anonymization of credit card data for those who use the app to order food or shop. “Security with card information is one of customers’ biggest concerns,” explains Camila Nagano, in charge of iFood’s privacy program.

When a customer enters their credit card information into the application, iFood does not store any of this data. Instead, it transforms this information into a token (a random sequence of numbers) protected by cryptography, which is used to validate payments — we explain how this is done here.

This means that customers' card data is only stored on their device and on the servers of the companies that perform this anonymization (which, in turn, have certifications to maintain data protection and security).

How can you protect your data

There are measures we can take to protect our data. When using iFood, for example, our first tip is to never provide your personal data or access confirmation codes by phone or message when requested outside the platform environment, as iFood already has this data available in the system. This approach can be a third-party scam, such as an extra re-delivery fee or offering false promotions (or support to resolve problems). Stay tuned!

In addition to this precaution, we list six other precautions that can be taken to reinforce data protection when browsing or shopping on the internet:

  • Avoid using public internet devices and networks, which leave your data more exposed
  • Do not use open Wi-Fi networks to shop online
  • Do not click on unknown links received via email or SMS, which could be bait for data theft (instead, visit the company's website and check if it is authentic)
  • When making purchases using your browser, check if the page address is authentic: always look for the “s” before “https://” (as it means the page is encrypted) and if there is a padlock icon in the browser bar
  • Never provide details or images of your credit or debit card to other people
  • Use different passwords on each app or website and never share them with others

How about learning even more about data? 

Available to free download, the e-book Data analysis in business: a step by step towards a data driven culture 

Read more:

Online payment methods and how they work on iFood

7 simple tips to start protecting your data now

What is encryption and how does it work to protect data

iFood payment methods: find out what they are and how they are protected

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