The month of May is traditionally related to Traffic Safety. At iFood, in addition to content and training that takes place throughout the year, this month, the company prepared some more special initiatives to reinforce the importance of the topic with its delivery partners. Among the actions are partnerships with city halls to reinforce communications to raise awareness of the role of citizens in traffic, carrying out a promotional campaign with prizes for those who engage most in the content, in addition to taking the Anjos de Capacete project to the northeast for the first time .
#TrânsitoResponsa Campaign
This month, iFood will promote the #TrânsitoResponsa campaign, which aims to raise awareness for safer traffic and this time with an incentive that should draw the attention of delivery partners: a series of draws over 4 consecutive weeks that will give away a motorcycle as award.
The initiative will begin next Tuesday, May 18th, and all couriers already registered and active on the platform, until May 10th, are able to participate. To get the lucky numbers, each person must complete the road safety knowledge journey, which will be made available in modules within the website https://www.transitoderesponsaifood.com.br/. The more modules completed, the more lucky numbers the participant will win. The prizes will be R$50 petrol vouchers, iFood jackets and, in the last week of the draw, a new motorcycle. More information is available on the Campaign Portal.
Helmet Angels
For the first time, iFood will take the Anjos de Capacete project to the northeastern city of Recife. The initiative aims to train 24 iFood delivery partners to provide first aid. The action was made possible through a partnership between iFood and the city of Recife, with CTTU (Recife Urban Transport and Traffic Authority) of SAMU (Emergency mobile care service), and the educational platform iFood Decola, which will be where participants will take online classes.
The training will take place in a hybrid model: online and in-person. Through the iFood Decola training platform, project participants will be able to learn more about first aid theories, ranging from basic to advanced modules. The in-person part will take place on the 17th, 18th, 19th and 20th of May, and will last 3 hours; essential part for delivery drivers to learn practical first aid techniques. The event will follow all safety protocols against COVID-19. In it, participants will receive a welcome from the president of CTTU, Taciana Ferreira; followed by a lecture on safe driving with traffic officer Marcos Costa; and will end with first aid training promoted by SAMU instructors.
The delivery drivers who volunteered, for reasons of safety and health protection, were divided into groups of six individuals per day and will have a minimum distance guaranteed, and the course will take place in an open space. They will all receive kits from iFood consisting of a protective mask, alcohol gel, jacket and helmet. After training, all participating delivery drivers will receive a certificate. iFood's expectation is to be able, through a public-private partnership, to take the Anjos de Capacete project to other Brazilian municipalities throughout the year.
“The possibility of training these delivery partners helps to distribute an attentive eye on traffic safety in general. They are essential partners, who already circulate the city’s streets. In the different possible types of accidents, whether involving a driver, motorcyclist, cyclist or pedestrians, Recife traffic will count on additional support from these delivery drivers. After all, these professionals are aware of the measures that must be taken, which can often be decisive, for example, to save a life” – comments João Sabino, director of Public Policies at iFood.
Message throughout the entire year
Beyond the month of May, iFood, in yet another partnership with the city of São Paulo, will send a series of communications throughout this year to its 200,000 delivery people, who are spread across the country. The content will be part of the traffic safety awareness campaign and will cover topics such as speed, cyclists, DPVAT insurance, and others. The format of the messages, which will be sent via WhatsApp, varies from short 1-minute videos to images and texts. Some of these calls will take the partner to the Delivery Partner Portal, where they will find special safety information on the subject and a PDF guide with more security tips.
In addition to awareness campaigns about safe driving, there are initiatives that iFood promotes to guarantee the physical well-being of the delivery person. Among them, the distribution of personal protective equipment, accident insurance, access to health benefit plans, protection funds in cases of illness, among others, stand out.
“For iFood, the relationship is only worthy if those who work with applications can do so in safe conditions that allow them to generate income to guarantee their own livelihood, prosper and make their dreams come true”, says Cláudia Storch, Logistics Director at iFood .
About iFood
iFood, a reference in online food delivery in Latin America, has 60 million monthly orders. Having been on the market for ten years, the Brazilian company is also present in Colombia. It works together with partners with initiatives that bring together business intelligence and management solutions for the approximately 270 thousand restaurants registered in more than a thousand cities throughout Brazil. iFood has important investors, such as Movile, a global leader in mobile marketplaces, and Just Eat, one of the largest online ordering companies in the world.
Press information: ifood@novapr.com.br.
