First episode will be available on March 10th, at 6pm,
on the iFood YouTube channel
São Paulo, March 2022 – iFood premieres today (10/3), at 6pm, Cachorrada Cast, a videocast presented by Gil do Vigor, ex-BBB and TV Globo presenter, promoting a chat with guest personalities and some of the winners of the promotion 1 Year of Free iFood. In total, there will be four 40-minute episodes, available every Thursday on the channel YouTube and in the profile of Facebook from foodtech.
The first episode featured Rafa Uccman, and had a lot of stories, reviews, cooking chats and revealing favorite orders on iFood. In the painting “Tá Lascado”, for example, Gil do Vigor puts the guests in several impossible situations, but they will have to choose an option.
During the month of March, iFood will draw 31 people to win a year of free orders. The “1 year of Free iFood” promotion will include one winner per day to receive R$ 18 thousand in in-app purchases, for twelve months. The amount, which will be divided into R$ 1,500 monthly, can be used to place orders in more than 270,000 restaurants, supermarkets and other establishments that sell convenience items on the platform.
For João Clark, marketing director at iFood, the promotion and campaign with Gil do Vigor aim to further promote the user experience. “We are always thinking about ways to enhance the user experience, and this campaign with Gil do Vigor is one of the ways. With just one click, 31 people from all over Brazil will be able to order iFood for a year. The promotion is a way to spark curiosity, share moments with friends, fill your pantry and order everything you like most in all of the app's categories. Behind every order, there is always a story to tell.”
To access behind-the-scenes images from the recording, simply click here.
The first episode is available on link. To follow behind the scenes of the episodes, just access the iFood News Portal.
About iFood
iFood, a reference in online food delivery in Latin America, has 60 million monthly orders. Having been on the market for ten years, the Brazilian company is also present in Colombia. It works together with partners with initiatives that bring together business intelligence and management solutions for the approximately 270 thousand restaurants registered in more than a thousand cities throughout Brazil. iFood has important investors, such as Movile, a global leader in mobile marketplaces, and Just Eat, one of the largest online ordering companies in the world. iFood News was recently launched, an iFood news portal that promotes current topics such as the New Economy and content about business curiosities, partners' success stories in addition to addressing trends and innovation in the segment.
More information:
press@ifood.com.br / ifood@agoracomunica.com.br
news.ifood.com.br / @ifoodnewsbrasil
Press Information
Bruna Nascimento | Agora Communication
bruna.nascimento@agoracomunica.com.br
(11) 99171-6314
