Foodtech will bring remarkable experiences to the public before and during the festival
In 2022, iFood will participate for the first time in Rock in Rio, the largest music and entertainment festival in the world. A foodtech will be the official delivery of the event and will bring remarkable experiences to fuel the public's passions.
“Rock in Rio is a great passion of our consumers. With this partnership, we will have the opportunity to work on different initiatives to generate new connections with people”, says Bruno Montejorge, branding director at iFood. “Our proposal is to enhance the festival experience and deliver great moments with the brand through enchantment.”
Some of the iFood actions already confirmed for the event are the co-sponsorship of Gourmet Square —an air-conditioned food court with renowned chefs signature— and an activation space at the Gameplay Arena, in addition to giving away gifts, exclusive experiences, combos and special offers throughout the year.
But iFood's presence will not only be during the festival days, which will be held in the first half of September, in Rio de Janeiro. Until then, the company will promote other actions linked to the event.
In May, for example, the foodtech will promote the iFood Music Fest, an exclusive event for customers on the lawn of the Ibirapuera auditorium, in São Paulo (SP). The attraction will have shows by artists who, like iFood, are going to Rock in Rio for the first time, such as Luisa Sonza, Xamã and a big surprise attraction.
Want to know more? Follow iFood News, which will bring you first hand all the iFood news at Rock in Rio!
