Women entrepreneurs tell their story

Restaurant owners share their journey, and experts debate the contribution of female leadership to the economy

On International Women's Day (March 8), nothing better than telling inspiring stories about Brazilian entrepreneurs.

After all, when a woman opens a business, she not only reduces gender inequality — the desire that drives the date of March 8th. It also creates a current of growth around you.

According to Sebrae (Brazilian Support Service for Micro and Small Businesses), 60% of women prefer to hire female labor. 

And, in general, women tend to invest more in raising their children, supporting the community and caring for relatives.

To celebrate these entrepreneurs, iFood launches the “Mulheres Que Transformam” campaign, an initiative to give visibility to their stories. In the videos, the protagonists are women who operate their businesses on iFood, such as Jucimara and Maria Josenilda.

They talk about their journeys since starting their businesses. And they explain how this leadership positively impacted their lives and those of the people around them.

The stories of women entrepreneurs

Jucimara, for example, says that one of the most positive points of her journey was helping more people to become entrepreneurs. “I helped them see that they also had a dream”, says the founder of Coma Sem Culpa – Caldos e Sopas, from Brasília.

Maria Josenilda talks about what it's like to be the first woman in her family to have a degree and also have her own business.

Want to know more? Check out this and other stories at iFood YouTube channel for Partners.

In addition to the campaign, iFood also promotes a live broadcast on March 7th. Maisa Lopes, iFood expert, and Luara Pereira, participant in the first group of the Restaurant Forum, will talk about how women contribute to the economy through their leadership.

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