A awareness In terms of consumption, it is here to stay, and food is included in the package. Veganism, which completely excludes the consumption of any component of animal origin, is an example. To give you an idea, almost half of Brazilians (47%) reduced their meat consumption last year, according to a survey commissioned by the Good Food Institute Brasil carried out by Ibope.
At the iFood it was no different. In the first half of this year alone, the number of vegan food orders grew by 110% compared to the same period of the previous year. Lunch on Saturdays seemed like the ideal time to put animal-free eating into practice, as it was the period with the highest number of orders, with preference for hamburgers, followed by desserts, cakes, sandwiches and pasta.
In a time of crisis, the movement also opened up space for new businesses, strengthening entrepreneurship. This is because, in the same period, there was an increase in vegan restaurants of 109%, of which the overwhelming majority (92%) are small and medium-sized, totaling a growth of 41% in the category.
