This story begins in France and ends with more people ordering chocolate on iFood today
When Easter arrives, chocolate deliveries more than double on iFood. In March and April 2021, for example, the app had an increase of 50% in this type of order compared to the immediately previous two months — and 158% compared to the same period in 2020.
But when did this story of giving people (or ourselves) chocolate at Easter, which is originally a religious celebration date, start? If you are a fan of a chocolate, stuffed, spoon or truffled egg, you can use your French and send one merci beaucoup to the country of the Eiffel Tower. After all, it was the French who had the brilliant idea of emptying chicken eggs and filling them with chocolate to give as gifts to people during the religious holiday.
The egg enters the story because its relationship with Easter is ancient. Over time and in different civilizations, the egg has been associated with fertility and the beginning of the life cycle. Some historians speculate that the tradition of giving eggs to others came from the Persians (a region where Iran is located); others, from the Chinese.
This idea caught on so much that it became a custom in the celebrations of the spring equinox in the northern hemisphere, which marked the end of winter and the beginning of another cycle. When Christians set the date for celebrating Easter at the same time, they took with them the tradition of exchanging eggs and the symbolism given to them, which from then on became related to the resurrection of Jesus Christ.
Chocolate entered history later, when Europeans arrived on the American continent. Taken from the Americas to Europe, cocoa, a traditional food of Central American civilizations, was modified to adapt to local tastes. Its popularity was such that they soon decided (in this case, French confectioners) to combine the deliciousness of a food with a long-standing tradition.
The rest is history!
Source: iFood
