Merco shows market recognition of these areas as strengths of foodtech, alongside direction, strategy and innovation.
In March 2022, iFood received great news. A foodtech rose 17 positions and ranked 18O place in the Merco ranking (Corporate Reputation Business Monitor), which measures the reputation of one hundred Brazilian companies — in 2020, the company had ranked 35O. Among e-commerce companies, iFood gained a position and in 2021 was the second highest rated on the list. This index classifies companies based on surveys carried out with directors of large companies, journalists, consumers and university professors, among others. professionals. They evaluate the candidates' performance in terms of economic and financial results, quality of the commercial offer, talent, ethics and corporate responsibility, international dimension of the company and innovation.
The advancement of iFood in the Merco ranking was mainly due to the improvement in the evaluation made by journalists, which led to a gain of 41 positions between 2020 and 2021 and positioned the foodtech first place in reputation in its sector of activity. The rise in the ranking was also driven by good analyzes made by government representatives, consumer associations and social media managers.
“Communication based on truthfulness has become worth a lot in terms of reputation. During the pandemic, leadership understood the importance of communicating well so that everyone understands what we do, because our business is new, disruptive”, explains Manuela Cherobim, Public Relations Manager at iFood. “There were many hours of conversations with journalists, for example, to explain how we operate. Merco’s result is the result of all this work.”
According to the ranking criteria, the greatest global recognition of iFood's reputation occurred in the areas of communication, direction and management, strategy, environment, social and innovation. “When communication sits at the table with senior leadership and becomes part of the company's global strategy, iFood reaches another level”, comments Manuela.
In relation to the average of companies evaluated by the Merco index, innovation, international dimension and the quality of the commercial offer stood out among the strengths of the company. foodtech. In relation to other companies in its sector, iFood also scored well in ethics and corporate responsibility.
In the survey carried out with consumers — the Merco Consumo ranking —, the items best evaluated by this public were the quality of the offer, innovation, the trajectory of iFood and its quality/price.
Regarding the evolution of iFood between 2020 and 2021 in the different dimensions evaluated in the ranking, the biggest growth from one year to the next occurred in the areas of environment, social and corporate governance.
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