In March 2021, iFood launched its commitments in the areas of Sustainability, Education and Social. Audacious goals were set to be achieved by 2025. As a result, in the same year, several initiatives came to fruition.
Education is one of the fronts of social impact, where iFood's commitments are: training and employing 25 thousand low-income people in technology, reducing the technological blackout in Brazil, training through technology more than 5 million people in 5 years to the work of the future and entrepreneurship and encourage education, impacting 5 million people, developing and promoting technology in basic education.
“iFood understands that the contribution of companies is necessary to help bring quality education to groups that have historically had fewer opportunities. Therefore, we are committed to investing in these three main fronts until 2025” – this is what Luanna Luna, Education Manager at iFood, says.
Education is the key to social transformation and progress in Brazil. In fact, there are already many people who participated in the training that iFood is offering and even some of the graduates have already become FoodLovers (iFood employees). In this article you will check out all the educational actions aimed at iFood partner delivery drivers.
TECH POWER
The Potência Tech platform, created by iFood in partnership with several schools focused on teaching technology, is aimed at people with underrepresented and/or low-income profiles. It is a way of also seeing technology as a form of social inclusion. There are free and introductory courses, training in the area and even a part focused on employability. The platform also has a community, to serve as a meeting point between beginners and people experienced in technology careers, to exchange information about the possibilities within this universe.
Furthermore, Potência Tech was born with more than four thousand scholarships financed by the project, which have been available since the end of October 2021. To find out more about Potência, Click here.
iLAB
It is worth mentioning iLab in this special list. The initiative is complementary to the various training opportunities that iFood offers. At iLab, 40 people who graduated from one of the technology courses were hired by iFood. Currently, the group is undergoing a 6-month immersion, with theoretical and practical support to gain market experience. After this phase, professionals will gain new challenges within iFood.
TECH POWER – ROCKETSEAT
One of the Potência courses is offered in partnership with Rocketseat. 100 bags were made available completely free of charge to delivery people. Full-Stack Web training is completely online. In total, there were more than 10 thousand registered, of which 2,500 were delivery drivers. The selection criteria prioritized black people first, followed by women and people with incomes below half the minimum wage.
TECH POWER – KENZIE
Another Potência formation, this time in partnership with Kenzie. Front-End training lasts 6 months with live classes. In total, there were 180 places with a stipend of R$300 per month. The student only pays the costs of the course after graduating and employed – ISA financing model. In total, the course had more than 6 thousand participants, of which more than 1,400 were delivery drivers. Around 75% of the vacancies were filled by delivery drivers.
TECH POWER – LETS CODE
In this other Full-Stack Web course in partnership with Let's Code, which is expected to conclude the first class in 6 months, 80 places were made available. In addition, aid of R$1,225, and grants of up to R$3,500 were also offered. In it, the model is also one of financing where the student only pays for the course after graduating and employed.
In total, more than 9,500 people signed up, including 338 delivery people.
Open selection processes:
TECH POWER (partnership with Resilia): Full Stack WebDev Course – with stipend of up to R$750 per month. Registration until February 18th.
TECH POWER (partnership with Reprograma): All in Tech Course – Front-End (40 places) and Back-End (80 places) – exclusive places for people who identify as female. Registration until February 4th.
Digital House: 150 places, 50 front-end, 50 back-end and 50 data – scholarship 100%, registrations 03/17 to 04/07
ONE – Oracle: Programming logic, Java and Front end, 1,500 vacancies, scholarship 100%, registrations 03/11 to 03/31
ACADEMY CUBES
iFood, in partnership with Cubos Academy, a technology school based in Salvador, provided full scholarships for the training of 120 students from underrepresented populations. Training in frontend, backend and soft skills is connected to market demands and includes the content necessary for the student to start working as a “Junior Software Developer”. During the course, 105 graduated and 54 were hired, 30 of which were at iFood.
RESILIA – LETS GO
iFood, in partnership with technology school Resilia, launched a data training program for low-income young people last year: VAMO AI. The course aimed at people in socioeconomic vulnerability on backend development focused on Data Science to prepare people for a career focused on artificial intelligence.
The class was made up of 50% women and 50% black people. Of the 29 graduates, 27 have already entered the job market, 24 of which are at iFood, of which 9 are former delivery drivers.
MY FIRST DIPLOMA
The My High School Diploma program, from iFood in partnership with Descomplica, offers partner delivery drivers a preparatory course for the National Examination for Certification of Skills for Young People and Adults (ENCCEJA) this year 2022. There are 2 thousand scholarships exclusive study for iFood partners over 18 years of age who have not completed primary and/or secondary education. The grants were intended primarily for self-declared black or brown people, women and also for people who use bicycles as a mode of transportation in the app.
IFOOD TAKES OFF
This is the educational platform for personal and professional development offered free of charge to all iFood partners. The platform's strategy is focused on short courses and relies on experts such as SESI, SEBRAE, influencers and other partners to deliver quality content. iFood Decola offers training regarding the future of work with courses on various areas, such as: financial management, entrepreneurship, sales, innovation and creativity and road safety, In addition to specialized courses in delivery for couriers, markets, pets, pharmacies and restaurants. The platform already has more than 200 thousand iFood partners engaged and more than 95 thousand certificates issued.
PEDAL RESPONSE
Pedal Responsa is a free online course, carried out through WhatsApp, with content about rights and duties when cycling. It is available to all users of the iFood Pedal and has already been completed by 5,654 people.
ADVANTAGES DELIVERY
Delivery Advantages (DV) is a discount program made especially for iFood delivery partners and their families. In it, partners from several different segments offer advantages that extend beyond the delivery person. At DV it is possible to obtain discounts of up to 70% on purchases with partners in various segments, including: motorcycle insurance, maintenance, household appliances and electronics, clothing, and, of course, education.
FOUNDATION EDUCATION ON DV
One of the most recent partnerships, which began on December 21, 2021, was between iFood and Alicerce Educação. Alicerce works as a school to cover educational difficulties that the student has, whether as a child, functioning as a “full-time” with Portuguese, mathematics and English classes, for teenagers preparing for the university entrance exam or even for adults who wish to resume studies and prepare for the Youth and Adult Education (EJA) program – a teaching modality aimed at those who did not complete, abandoned or did not have access to formal education at the appropriate age.
In this case, the partnership includes a 1-week free trial and 40% discount on Alicerce Educação packages, which are adjusted according to the student's needs, also aligned with their life project, intended for delivery people and their dependents. These discounts are for both in-person (Alicerce is present in all states) and for Distance Learning (EaD).
AUDEN ON DV
Another new feature for 2022, also within the Delivery of Advantages, is the partnership with Auden University. Delivery drivers and their families (without family relationship restrictions) have 50% discounts on Auden's undergraduate and postgraduate courses. And the best thing is that all the courses offered are 100% online. Auden is a reference for having the highest score in EAD Institutional Concept (CI), an index created by the Ministry of Education (MEC) to evaluate the quality of online courses at Brazilian universities. From 1 to 5, Auden has the highest grade for course quality, 5.
New classes are opened monthly, always on the 1st. Those enrolled until the 9th can start studying in the current month. The student will be able to start the course on these new class dates immediately after payment of registration and proof of completion of high school, for those interested in an undergraduate degree at Auden, and proof of a bachelor's degree, degree or technologist, for those interested in postgraduate studies.
YOUNG APPRENTICE
In order to further expand the relationship with the delivery person, iFood takes another step in this direction and announces the hiring of 51 sons and daughters of delivery people on the platform through the national Jovem Aprendiz program. Since the beginning of February, iFood began announcing this opportunity to its delivery partners.
The 51 places are for young people aged 14 and 24 who may, therefore, be attending secondary or primary school. The opportunities are aimed at the areas of Finance, Legal, Commercial, Logistics and Innovation. The work experience will also include training and courses to complement the young people's skills, with a focus on the areas of administration and sales.
